Most teams target the right accounts. At the wrong time.
Targeting is rarely the problem; timing is. We rebuild lead scoring and nurture around real intent signals, so your team reaches accounts the moment they’re ready.
A signal only matters if something happens next.
Better signal detection doesn’t help if there’s no consistent trigger turning it into action. Stalled pipeline usually isn’t a lack of signal, it’s a lack of a system that acts on it. We fix the gap between detecting readiness and doing something about it.
Our Methodology
Precision, scaled. Our signal-to-action engine.
We rebuild scoring around real buying behavior, then build the triggers that act on it. Here’s the timeline we use to get there.
Phase One
Weeks 1–2
Phase Two
Weeks 3–4
Phase Three
Weeks 5–6
Phase One
Signal Audit & Model Design
Find the Blind Spots: We audit your current scoring model against your closed-won data to find exactly where it’s missing real buying signal, usually late-stage behavior no one’s tracking yet.
Map the Signals: We identify the account-level engagement, product usage, and intent signals already in your stack that actually predict a deal, not just activity.
Phase Two
Scoring & Thresholds
Rebuild the Model: We rebuild scoring around continuous, behavior-based signals at the account level, replacing static point totals with real accelerating engagement.
Set the Thresholds: We define exactly when an account crosses from engaged to ready, so there’s no ambiguity about when to act.
Phase Three
Multi-Threaded Activation
Build the Triggers: We build the automated triggers that move a ready account to sales or nurture the moment it qualifies, not whenever someone next checks a dashboard.
Seamless Hand-off: Sales receives the account with the specific signals behind the score, not just a number, so they know exactly why it’s ready.
The Business Impact
Pipeline that moves because sales trusts the number.
Fewer wasted sales cycles
Sales spends time on accounts that are actually ready, not ones that just filled out a form.
Faster time to engagement
Automated triggers reach accounts the moment they’re ready, not days later.
A model built to last
Continuous, behavior-based scoring keeps working as old data sources and attribution models break down.
One shared definition
Marketing and sales work from the same signal, so there’s no gap between what triggers a handoff and what sales is ready to act on.
Ecosystem Integration
Expand your revenue capabilities.
Revenue Marketing Strategy
See how lead scoring fits into the larger system connecting marketing, sales, and customer success.
Account Based Marketing
Once you know which accounts are ready, make sure you’re already targeting the right ones.
AI Workflow Automation
Build the automated workflows that act on these signals the moment they fire.
Take the Next Step in Revenue Growth
Your pipeline is waiting on a signal you're already missing. Let's find it, and build the model that acts on it.
Common questions.
The MQL model is breaking. What do we run on while it's being rebuilt?
We don’t turn off what’s working before the new model is ready. We layer in behavior-based signals alongside your existing scoring, then phase out what’s actually broken once the new thresholds are proven, so there’s never a gap where nothing is qualifying leads.
How is this different from Account-Based Marketing?
ABM decides which accounts to pursue and how to reach them. This is what happens once they’re engaged, how you know an account is actually ready and what happens the moment it is.
What signals do you actually track?
Account-level engagement, product usage where available, intent data, and behavioral signals across your site and content, not just form fills and email opens. We prioritize based on where your current model has the biggest blind spots, usually late-stage signals.
How do you use AI?
AI scores engagement across every account in real time, at a scale manual scoring can’t match, flagging the moment an account’s engagement is accelerating enough to act on. We validate the model against your actual closed-won data before it goes live.
Let’s Talk
Let’s talk about what your next quarter could look like.
Tell us what you’re working on and one of our senior practitioner will respond to you directly.
- A senior consultant, not a sales rep.
- A reply within one business day.
- A point of view, whether or not we work together.
Book a conversation
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